Tuesday, March 18, 2008
An outpouring of rain and random thoughts
The rain has taken over my previously ice covered world. Now the world is drenched in a never ending onslaught of rain. My street and yard have various sizes of flooded puddles which quickly turn into mini lakes. We have had our fair share of moisture this year which completely makes up for last year which was semi-dry. I actually enjoy hearing the rain on the roof as I settle in with a good book and something soothing to drink. When the weather decides to go to extremes, I still sit in my home with a deluded sense of security. Reality is what we make it. That's what I believe. Everyone believes what they will and there is no stopping them. Advertising will attempt to sway a person's conception toward something, but in the end people will do as they please. Of course, who wants to be left out of the latest fad? Usually, by the time a person gets past their 30's they will be more in tuned with what they like. As such, they will be harder to reach through advertising. The marketers have to be clever to reach an older audience. Between handing out coupons and free samples, advertisers attempt to show how life can be made easier in some way. They leave the trends and what's vogue to the younger target market.
So, here's to a gently falling rain outside my window which makes me feel secure and safe inside my walls of illusion.